We are make-it-happeners.

Our people are truly our greatest asset and our family of designers and client service superstars are guided by our set of five core values, known as SPICE.

These values shape our culture and define our character.


The ability to open our hearts and minds to venture beyond the superficial and discover new meaning through imaginative enquiry.


The infectious drive to push beyond the expected and achieve the extraordinary.


The strength to demonstrate an honest and transparent commitment to ourselves, Designlogic and our clients in everything we say and do.


The flexibility to integrate seamlessly with our clients and each other to cultivate great outcomes.


The commitment to continually expand our talent and raise standards of excellence to accelerate personal, Designlogic and client success.

We pride ourselves in being an inclusive organisation

We not only support a diverse family of individuals internally, but also a number of external initiatives that celebrate diversity. We want to make the world a more inclusive place now and for future generations.


We are a certified women-owned business via WeConnect International. Visit Site.
We are a certified women-owned business

We support gender equality in Australian business through The 100% Project by providing our services pro bono for the design and maintenance of their website. Visit Site.


10% of our family identify as LGBTIQ.
We support LGBTIQ diversity through Queer Screen by providing our services pro bono in the strategic restructuring, redesign and ongoing maintenance of their website.


67% of our family were born and raised outside of Australia.

We come from 15 countries, covering 6 of the 7 continents.

33% of our family are bi- to trilingual.

The age range between our youngest and oldest family members is 56 years.

Our Origin Story

A sister + a brother + an idea…

Designlogic was founded by sister and brother Jayne Walsh and Berenger Playford in 2003 as a unique design solution tailored specifically to the needs of large Australian and international organisations.

Jayne had worked in, and managed, internal design studios for large corporations for many years and noticed a gap in creative offerings available in the market. She had the idea to create an agency at the intersection of high-end, strategic brand firms and in-house design teams who knew organisations intimately and could work with agility.

Berenger originally trained in linguistics, language and education. Having lived in Japan for just on a decade—gaining experience in publishing, radio, teaching, translation and educational resource creation in Japanese—he was excited by Jayne’s idea and expanded it to include the idea of offering a multi-lingual solution that would cross borders and be attractive to corporations that work throughout Asia Pacific and around the world.

Today, Designlogic has grown into a thriving multi-channel, multi-lingual, digital design agency based in Pyrmont, Sydney, offering creative brand and content experiences to the audiences of their corporate clients across more than 30 countries with the help of over 60 amazingly talented team members whom they call their extended family.